Paid search that drives real revenue.

Our team of paid search experts measure and maximize search intent and keyword potential at every stage of the funnel - across Google and Bing Ads, for businesses across Canada and the USA.

Trusted by businesses across Canada and the USA

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High-Intent Paid Search

Your customers are searching right now.

Get in front of high-intent customers with hyper-targeted paid search campaigns across Google and Bing. We develop paid search strategies to increase the number and quality of your leads - targeting the most effective keywords for your audience to ensure high conversion rates at every stage of the funnel.

Start getting qualified PPC leads
Case Study Snapshot
VW EXPRESS

A targeted Google Ads campaign built around high-intent service searches - paired with a conversion-optimized landing page that qualified every visitor before they booked.

450x
Lead Increase
50%
Conversion Rate
100%
Retained
Full Funnel Strategy

Our PPC and SEM tactics.

We run PPC across every platform that matters - Google Search for the highest-intent buyers, Bing Ads to capture the audience your competitors ignore, Display to build awareness, and Retargeting to convert visitors who did not act the first time. Every campaign type serves a role in your revenue pipeline.

Get your custom strategy
Google Search - Highest Intent
Bing Ads - Underpriced Traffic
Display and YouTube - Build Awareness
Retargeting - Convert the Fence-Sitters
Our PPC and Paid Search Capabilities

Everything we run across your accounts.

Google Search AdsBing AdsGoogle Display AdsYouTube Video AdsGoogle Shopping AdsPerformance MaxLocal Services Ads Keyword ResearchAd Copy WritingA/B Ad TestingCampaign StructureBid StrategyNegative KeywordsConversion TrackingQuality Score OptimizationCRM IntegrationRetargeting CampaignsCompetitor AnalysisLanding Page ReviewMonthly ReportingLead AttributionGeo-TargetingAudience SegmentationBudget PacingCall Tracking
How We Work

From strategy to live PPC leads in 5 days.

01

Custom Campaign Build

Keyword research, ad copy, audience targeting, and conversion tracking - all built for your business, not from a template.

02

Campaigns Go Live

Live within 5 business days. We monitor daily and optimize weekly - improving cost per lead as data accumulates.

03

Report and Scale

Monthly reporting tied to your goals. Every lead attributed. CRM connected. We scale what works and cut what does not.

Certified across Google and Bing Ads.

No one on our team manages a live PPC campaign without holding the relevant platform certification. Certified across Google and Microsoft Bing Ads - that is a non-negotiable standard at Simplex.

Google Search Certified
Google Display Certified
Google Video Certified
Microsoft Bing Ads
Measurement Certified
Canada-based Team

You have questions. We have answers.

Everything you need to know about how we run PPC campaigns across Google and Bing - and what to expect when you work with Simplex.

How much should I spend on PPC?+
There is no universal number - it depends on your industry, competition, and goals. We generally recommend a minimum of $2,000/month across your paid search platforms to generate meaningful results. Most clients see the strongest ROI between $3,000 and $10,000/month.
How quickly will I see results?+
Most clients start seeing leads within the first 1 to 2 weeks of campaigns going live. The first 30 days are a learning period where we optimize based on real data - results typically improve significantly from months 2 to 3 onward.
Do I own my Google Ads account?+
Yes - always. We build and manage everything inside your own Google Ads account, which you own and have full access to at all times.
Can you audit my existing PPC accounts?+
Yes. If you are already spending on Google or Bing Ads and not happy with the results, we will audit your accounts, show you exactly what is wasting your budget, and explain what we would do differently.

LET'S BUILD YOUR CUSTOM STRATEGY

We build a custom strategy for every business need. Book a free discovery call and we'll create a campaign plan tailored specifically to your industry, goals, and market.